This is the opening of Scary Movie 4, it is of the horror parody genre. In this genre you are expected to see breaks in the tension and loads of comedic gags.
The technical and symbolic codes in this sequence go against the horror genre because it's a parody. The opening uses high key lighting to show everything that is going on whereas a horror film would usually use low key lighting to keep parts of the set mystery. In this trailer you see Shaquille O'Neal and Dr. Phil in a toilet with their leg chained up, from seeing them trapped in this setting automatically makes the audeince think that it is going to be something to do with the Saw films. Also by having a basketball hoop there, as well as a basketball player known for not being able to take free throws, this tells us that O'Neal is going to have problem taking on this task and adds comedy to the scene.
The sequence tells me that this film is going to be funny yet slightly gory. I expect there to be a lot of comedy and a few horror film baddies to appear in it but in a comedic way.
I think that the audience for this is film is 16 - 30 year olds because they will see the funny side to the film and find the simple toilet humour very funny yet they will know all the horror bad guys in the film.
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