The genre for this movie is a horror parody. I would expect there to be a break in tension, people making fun at famous horror films and lots of gags.
The key signifiers for this film are the killer from the Scream movies eating popcorn with a smile on his face, this shows that this film will be a parody and will be funny because people are used to seeing the killer from Scream with a simple expression on his face and killing people and not having fun in a cinema.
The poster shows that the film will be a parody because they have characters from scary films shown in a comedic way like the killer from Scream is. Also having the Wayans brothers in the picture show that the film will be a parody because they are famous for making them.
The connotational meaning from this poster are that they are in a cinema; an unusual place for a scary movie, the expressions on people's faces in the poster are melodramatic to show that they think everyone in horror movies are over the top and by having all the girls in low cut tops with cleavage out shows me that the directors think that horror's always have girls in films with big breasts. Also, by having the killer holding popcorn instead of his usual knife shows me that the film is going to be a parody. The reason the film makers have showed them this way is to make the audience laugh and show them the genre of the film without telling the audience what it is.
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